Small Business Website Design Services
We design BIG websites for Small Businesses! By big we mean websites with character and purpose. Yes, we don’t just design small business websites but put them to work.
When you outsource small business website development to our team, you get a website that helps your business grow. We don’t just develop small business websites but transform them into lead generating powerhouse. You benefit from our proven content marketing and on-page SEO strategies!
A small business website is your online identity and marketing collateral. A website is an absolutely essential platform in today’s digital world. Your website is often the first medium through which your potential customers interact with your business. The experience with the website shapes their perceptions [Brand Image] about your business, greatly influencing their sales journey.
A well-designed, informative and easy to use business website helps create a good positive experience about your business, and that’s precisely what we do. We have years of experience in creating small business websites and have a good understanding of the target audience, their preferences, and behaviour.
Types of Small Business Websites We Design and Develop
- Local Utility Services: Websites for utility services like plumbing, electrical work, carpentry, civil work, repair and maintenance, pest control, auto-care etc. Actively reach out to your clients searching for your services.
- Retail: Increase footsteps to your local business and build trust with your customers. Well suited for Fashion boutiques, retail shops, speciality shops, veterinary centers, grocery stores etc.
- Travel, Food and Beverages: Small business websites for Hotels, Restaurants, Resorts etc. We help you convert the audience into guests.
- Healthcare: Includes website development services for Hospitals, Clinics, Doctors, Healthcare professionals, Physiotherapists etc.
- Real Estate: Showcase your property online! reach out to potential home-buyers before your competitors do!
- Education: Contact us to create websites for school, college, training institute, coaching classes, tutor etc. Get more admissions!
The Design and Development Process
Website Planning
- Create a sitemap outlining the structure and navigation of the website.
- Define the essential pages (home, about us, products/services, contact, etc.).
- Define user experience (UX) and user interface (UI) design principles.
Choosing the Right
Platform
- WordPress, Wix, Shopify, etc.
- Considerations for ease of use and scalability
Domain and Hosting
- Selecting a suitable domain name
- Reliable and scalable hosting options considering the future growth
Design Phase
- Create wireframes or mockups to visualize the layout and design of each page.
- Choose a color scheme, typography, and branding elements consistent with the business identity.
- Ensure the design is responsive for various devices (desktop, tablet, mobile).
Development
- Choose a suitable technology stack (e.g., WordPress, Wix, Shopify) based on the business requirements.
- Develop the website, starting with the homepage and then moving on to other pages.
- Implement features such as contact forms, image galleries, or e-commerce functionality as needed.
Content Creation
- Develop high-quality and relevant content for each page.
- Optimize content for search engines (SEO) to improve visibility.
- Include compelling images, videos, and other multimedia elements.
Testing
- Conduct thorough testing to ensure the website functions correctly.
- Test across different browsers and devices to ensure compatibility.
- Check for broken links, typos, and other issues.
Launch
- Set up analytics tools to monitor website performance.
- Configure SEO settings and submit the website to search engines.
- Announce the website launch through various channels (social media, email, etc.).
Maintenance and Updates
- Regularly update content to keep it fresh and relevant.
- Monitor website performance and address any issues promptly.
- Implement security measures and updates to protect against potential threats.
Marketing and Promotion
- Utilize digital marketing strategies to drive traffic to the website.
- Online advertising, social media promotion, and email marketing.
Our Strategy
01
Understand the
Business and Audience
we understand your business, the services and products you offer, your audience and the geographical location your audience is located in.
02
Understand the
Purpose
We understand your purpose of creating the website. Understanding the purpose [of having a website] is important as it decides the appropriate strategy to be adopted. Here, we also research and analyze your competitor's website.
03
Identify your USPs
Years of experience has made us understand that each Small Business has its own unique USPs. We extract these subtle USPs to create unique content for your small business website.
04
Key Components
Crafting a successful small business website involves prioritizing user-friendly navigation, mobile responsiveness, clear and compelling content, and strategically placed calls-to-action for an engaging and conversion-driven online presence.
05
Mobile-First
Adopting a mobile-first design approach is vital for creating a responsive website.
06
Design Elements and Branding
We pay minute attention to design elements and branding. Establishing consistent branding through cohesive colors, fonts, and imagery is essential for a strong online identity, fostering trust, and creating a memorable user experience.
07
Keyword Research
Here, we identify the set of keywords for which the website would rank higher in Google SERPs. We maintain transparency here and share the keyword data with the client and guide him in choosing the right high-volume traffic keywords.
08
Website and Content Structure
Based on the keywords, we create the website structure that includes various pages and the URL structure is finalized. Pages are typically arranged hierarchically improving the ease of use.
09
Content
The content plays a pivotal role in our small business website design services. Content topics and the sub-topics [within the pages] are identified, these are mainly based on the USPs. Smart Info-graphics facilitate swift content consumption, our graphic designers are past masters in creating content-rich infographics.
10
On-Page SEO
We leverage 100% On-Page SEO strategy that includes Keyword distribution across the content, SEO Meta Title and Descriptions, Heading tags, Image SEO and most importantly internal linking.
11
Testimonials
We focus on integrating your Google My Business reviews on your website, this helps build trust boosting conversions.
12
GMB Integration
Our integrated approach helps you get more leads from your GMB profile. Ask our experts more about our GMB-Integrated SEO services.
13
Social Media Integration
Integrating social media with your small business website results in enhanced online visibility, increased brand engagement, broader audience reach, and improved customer interactions.
14
Google Analytics and Google Search
Console
To make sure that our small business website succeeds online, we proactively set up a Google Search Console account and ensure that your website is indexed by Google.
FAQs
A. A small business website costs anywhere between 15K to 50K
A. Typically it takes about a two weeks to design and develop a small business website. But this greatly depends on the number of pages and volume of the content.